We are a natural referencing agency specializing in search engine optimization for businesses and industries in Montreal. Contact us to optimize your online presence.
Boost your online presence with an SEO agency in Montreal
We analyze performance indicators to adapt your SEO strategy effectively and cost-efficiently. The SEO KPIs we prioritize are your website's organic traffic, page performance, conversion rate, and the number of clicks on your videos.
SEO: What is It?
SEO, or Search Engine Optimization, encompasses techniques to optimize a website to improve its ranking in search engine results and attract quality organic traffic.
The four main axes of natural referencing optimization
Technical optimization of your website (Technical SEO)
Optimization of your site's content
Optimization of your site's external reputation
Optimization of your website on a local scale
Technical optimization of your website (Technical SEO)
Optimization of your site's content
Optimization of your site's external reputation
Optimization of your website on a local scale
The services of our SEO agency in Montreal:
When you entrust us with your organic search engine optimization, we establish a strategic plan and a detailed roadmap of optimization actions in organic search (SEO), including a short, medium, and long-term perspective. Specific actions for each element of the natural SEO strategy will be addressed in each of the 12 phases, in order of optimization elements that we will likely deploy, depending on the investment amounts and the period defined in this strategic plan.
PHASE 1 – EXPLORATORY MEETING AND BRIEFING
Understanding your project and needs is essential before starting the audit and implementing the SEO strategy. During this exploratory meeting, our team will gather all the necessary information to develop a customized SEO plan.
Selecting appropriate keywords is crucial in setting up an effective SEO strategy. We use specialized tools and our market knowledge to identify the most relevant target terms for your sector of activity and audience. Our team relies on this research to optimize your content and increase your website's visibility on Google.
We will take the time to discuss the following points:
- Your business objectives
- Your market and industry
- Your primary topic and main activity
- Your competitors and their strategies
- Your specific expectations in terms of SEO
This initial meeting is essential to ensure our SEO strategy aligns precisely with your objectives.
PHASE 2 - IMPLEMENTATION AND CONFIGURATION OF ANALYSIS SOFTWARE AND TOOLS
Setup and configuration of software and tools for analyzing your digital properties according to the organic strategy put forward:
- Google Platforms (Analytics, Search Console, Search Central, My Business, PageSpeed Insights, Rich Results Test, Mobile-Friendly Test, Keyword Planner, Trends, Data Studio)
- Ahrefs
- SEMrush
- Majestic
- Screaming Frog SEO Spider & Deep Crawl
- Searchmetrics
- GTmetrix, Pingdom, Dareboost, KeyCDN Speed Test, Dotcom-Monitor, Yslow
- SpyFu
- Mangools Tools (KWFinder, SERPWatcher, SERPChecker, LinkMiner, SiteProfiler)
- SEOquake, Woorank, Wayback Machine, AnswerThePublic
PHASE 3 – PRELIMINARY AUDIT OF YOUR WEBSITE AND KEYWORD ANALYSIS
We conduct an initial audit of your website, covering several key aspects to prioritize optimization actions according to our strategic SEO plan.
The analyses include:
- The general state of your site: diagnosing your digital property's structure and overall health.
- Technical aspects: evaluating technical performance to ensure site fluidity and accessibility.
- Metadata and HTML tags: analyzing essential SEO elements like title and description tags.
- Organic competition: examining competitors on search engines.
- User experience (UX) and conversion data: assessing site ergonomics and the effectiveness of its customer journey.
This audit checks if your content is optimized for relevant keywords, adheres to search engine standards like Google, and assesses the effort required to improve your SEO performance.
Next, we proceed with keyword analysis, a crucial step in aligning your SEO strategy with your business goals. This analysis takes into account:
- The services or products you offer: to target relevant keywords.
- Your prospects' expectations: to capture the interest of your target audience.
- Organic competition: to identify differentiation opportunities.
Through this analysis, our SEO agency in Montreal defines a list of strategic keywords to improve your visibility on search engines. The goal is to ensure that the keywords you rank for accurately reflect your business and meet your client's expectations.
PHASE 4: DEVELOPMENT OF THE SEO STRATEGIC PLAN
We will present the SEO strategic plan once the audit and keyword analysis are complete. This plan outlines the techniques to attract qualified website traffic through natural search engine results. The objective is to increase your online visibility, improve your conversion rate, and support revenue growth.
The SEO strategic plan is customized to meet local, provincial, national, or international needs. It includes SMART goals (specific, measurable, achievable, realistic, and time-bound) to ensure tangible results.
PHASE 5 – IMPLEMENTATION OF ACTIVITIES AND SCHEDULE
The editorial calendar plays a vital role in content marketing. It is a detailed plan listing the scheduled publication dates for various website content, such as social media posts, blog articles, or videos. The calendar can also contain details about topics to cover, keywords to integrate, and themes to address for the planned distribution channels and SEO.
PHASE 6 – COMPREHENSIVE ANALYSIS OF YOUR WEBSITE
We thoroughly analyze your digital property (website), including several detailed and comprehensive analysis aspects. This analysis will allow for the creation of optimization and integration plans (On-Site, Technical, Content, Off-Site).
PHASE 7 – ON-SITE OPTIMIZATION AND INTEGRATION PLAN
We created a plan for optimizing and integrating “Metadata”/HTML Tags (On-Site).
PHASE 8 – TECHNICAL ELEMENTS OPTIMIZATION AND CORRECTIONS PLAN
We proceed to create a plan for the optimization and corrections of technical elements.
PHASE 9 – CONTENT OPTIMIZATION PLAN
We proceed to create a plan for the optimization of content on the digital property. The following elements may be implemented according to the defined strategy:
- The detailed study's results on the site's type, quality, and quantity of content, for each URL/Page, the digital competitors, the themes, and the SERP display results in search results were analyzed.
- Analysis, identification, and segmentation of the content elements present on the site and the sites of organic competitors according to the following aspects:
- AIDA Model
- Marketing Funnel Stages
- Inbound Marketing Funnel Stages
- The 4 Types of Primary Search Intents
- Type of Content for Each Stage of the Buyer’s Journey: Top of the Funnel (TOFU), Middle of the Funnel (MOFU), Bottom of the Funnel (BOFU)
- Types of SERPs: Type of Content for SERPs (Types of SERP results for user search queries)
- E-A-T Content
- YMYL Content
- Based on findings, existing content will be restructured by page: Content Pruning, Content Syndication, Content Curation, and Content Amplification.
- Content themes and subjects are created based on analyses and findings of content gaps relative to targeted search terms, segmentation of current content, organic competitors ranking for those search terms, and the type of content required according to organic appearance results in the SERPs for targeted terms.
- Implementation of discussion & content working sessions in a weekly, bi-weekly, monthly, or quarterly format.
- Creation of guidelines for editorial teams and strategic editorial alignment.
- Writing & translation of content by theme, subject, and page according to the defined strategy and guidelines.
- Quality control of new content produced by editorial teams.
- Integration of content on-site and verification/modification of page design.
- Quality control on the integrations of new content.
PHASE 10 – OUTBOUND LINK OPTIMIZATION PLAN
Link building is acquiring hyperlinks from other websites to a targeted site. A hyperlink (commonly referred to simply as backlinks) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web; they crawl links between your website's different pages and links between websites.
PHASE 11 – ANNUAL LOCAL SEO OPTIMIZATION & LISTINGS PLAN
Optionally, we optimize information listings in local directories and local registrations.
PHASE 12 – REGULAR MONITORING OF PERFORMANCE AND ACTIVITIES IMPLEMENTED
Our SEO agency in Montreal doesn’t just boost your website's visibility. We also regularly monitor your website and its performance on search engines. This allows us to develop new actions to maintain its ranking among the top search results or to help it rise higher.
With PH Media in Montreal, we make your natural referencing a personal matter to drive more organic traffic to your website continuously.
The Benefits of SEO
Did you know that 70% of clicks on search results come from organic (non-paid) results? This means that, unlike paid ads, an excellent natural ranking on Google can generate a steady, high-quality, and lasting stream of traffic without paying for each click.
Here are some key benefits of SEO for your business:
- Increased visibility: SEO improves your positioning on search engines, making you more visible to potential customers.
- Qualified traffic: SEO attracts visitors actively searching for the products or services you offer, increasing your chances of conversion.
- Long-term profitability: Unlike paid advertising, SEO provides a long-term return on investment by generating consistent organic traffic with no recurring costs per click.
- Enhanced user experience (UX): Good SEO optimization includes improving site structure, loading speed, and navigation, which enhances the user experience.
- Credibility and trust: Users perceive organic results as more credible and reliable, which builds confidence in your brand.
LEARN
Our solutions
About our services
PHASE 1 – EXPLORATORY MEETING AND BRIEFING
Understanding your project and needs is essential before starting the audit and implementing the SEO strategy. During this exploratory meeting, our team will gather all the necessary information to develop a customized SEO plan.
Selecting appropriate keywords is crucial in setting up an effective SEO strategy. We use specialized tools and our market knowledge to identify the most relevant target terms for your sector of activity and audience. Our team relies on this research to optimize your content and increase your website's visibility on Google.
We will take the time to discuss the following points:
- Your business objectives
- Your market and industry
- Your primary topic and main activity
- Your competitors and their strategies
- Your specific expectations in terms of SEO
This initial meeting is essential to ensure our SEO strategy aligns precisely with your objectives.
PHASE 2 - IMPLEMENTATION AND CONFIGURATION OF ANALYSIS SOFTWARE AND TOOLS
Setup and configuration of software and tools for analyzing your digital properties according to the organic strategy put forward:
- Google Platforms (Analytics, Search Console, Search Central, My Business, PageSpeed Insights, Rich Results Test, Mobile-Friendly Test, Keyword Planner, Trends, Data Studio)
- Ahrefs
- SEMrush
- Majestic
- Screaming Frog SEO Spider & Deep Crawl
- Searchmetrics
- GTmetrix, Pingdom, Dareboost, KeyCDN Speed Test, Dotcom-Monitor, Yslow
- SpyFu
- Mangools Tools (KWFinder, SERPWatcher, SERPChecker, LinkMiner, SiteProfiler)
- SEOquake, Woorank, Wayback Machine, AnswerThePublic
PHASE 3 – PRELIMINARY AUDIT OF YOUR WEBSITE AND KEYWORD ANALYSIS
We conduct an initial audit of your website, covering several key aspects to prioritize optimization actions according to our strategic SEO plan.
The analyses include:
- The general state of your site: diagnosing your digital property's structure and overall health.
- Technical aspects: evaluating technical performance to ensure site fluidity and accessibility.
- Metadata and HTML tags: analyzing essential SEO elements like title and description tags.
- Organic competition: examining competitors on search engines.
- User experience (UX) and conversion data: assessing site ergonomics and the effectiveness of its customer journey.
This audit checks if your content is optimized for relevant keywords, adheres to search engine standards like Google, and assesses the effort required to improve your SEO performance.
Next, we proceed with keyword analysis, a crucial step in aligning your SEO strategy with your business goals. This analysis takes into account:
- The services or products you offer: to target relevant keywords.
- Your prospects' expectations: to capture the interest of your target audience.
- Organic competition: to identify differentiation opportunities.
Through this analysis, our SEO agency in Montreal defines a list of strategic keywords to improve your visibility on search engines. The goal is to ensure that the keywords you rank for accurately reflect your business and meet your client's expectations.
PHASE 4: DEVELOPMENT OF THE SEO STRATEGIC PLAN
We will present the SEO strategic plan once the audit and keyword analysis are complete. This plan outlines the techniques to attract qualified website traffic through natural search engine results. The objective is to increase your online visibility, improve your conversion rate, and support revenue growth.
The SEO strategic plan is customized to meet local, provincial, national, or international needs. It includes SMART goals (specific, measurable, achievable, realistic, and time-bound) to ensure tangible results.
PHASE 5 – IMPLEMENTATION OF ACTIVITIES AND SCHEDULE
The editorial calendar plays a vital role in content marketing. It is a detailed plan listing the scheduled publication dates for various website content, such as social media posts, blog articles, or videos. The calendar can also contain details about topics to cover, keywords to integrate, and themes to address for the planned distribution channels and SEO.
PHASE 6 – COMPREHENSIVE ANALYSIS OF YOUR WEBSITE
We thoroughly analyze your digital property (website), including several detailed and comprehensive analysis aspects. This analysis will allow for the creation of optimization and integration plans (On-Site, Technical, Content, Off-Site).
PHASE 7 – ON-SITE OPTIMIZATION AND INTEGRATION PLAN
We created a plan for optimizing and integrating “Metadata”/HTML Tags (On-Site).
PHASE 8 – TECHNICAL ELEMENTS OPTIMIZATION AND CORRECTIONS PLAN
We proceed to create a plan for the optimization and corrections of technical elements.
PHASE 9 – CONTENT OPTIMIZATION PLAN
We proceed to create a plan for the optimization of content on the digital property. The following elements may be implemented according to the defined strategy:
- The detailed study's results on the site's type, quality, and quantity of content, for each URL/Page, the digital competitors, the themes, and the SERP display results in search results were analyzed.
- Analysis, identification, and segmentation of the content elements present on the site and the sites of organic competitors according to the following aspects:
- AIDA Model
- Marketing Funnel Stages
- Inbound Marketing Funnel Stages
- The 4 Types of Primary Search Intents
- Type of Content for Each Stage of the Buyer’s Journey: Top of the Funnel (TOFU), Middle of the Funnel (MOFU), Bottom of the Funnel (BOFU)
- Types of SERPs: Type of Content for SERPs (Types of SERP results for user search queries)
- E-A-T Content
- YMYL Content
- Based on findings, existing content will be restructured by page: Content Pruning, Content Syndication, Content Curation, and Content Amplification.
- Content themes and subjects are created based on analyses and findings of content gaps relative to targeted search terms, segmentation of current content, organic competitors ranking for those search terms, and the type of content required according to organic appearance results in the SERPs for targeted terms.
- Implementation of discussion & content working sessions in a weekly, bi-weekly, monthly, or quarterly format.
- Creation of guidelines for editorial teams and strategic editorial alignment.
- Writing & translation of content by theme, subject, and page according to the defined strategy and guidelines.
- Quality control of new content produced by editorial teams.
- Integration of content on-site and verification/modification of page design.
- Quality control on the integrations of new content.
PHASE 10 – OUTBOUND LINK OPTIMIZATION PLAN
Link building is acquiring hyperlinks from other websites to a targeted site. A hyperlink (commonly referred to simply as backlinks) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web; they crawl links between your website's different pages and links between websites.
PHASE 11 – ANNUAL LOCAL SEO OPTIMIZATION & LISTINGS PLAN
Optionally, we optimize information listings in local directories and local registrations.
PHASE 12 – REGULAR MONITORING OF PERFORMANCE AND ACTIVITIES IMPLEMENTED
Our SEO agency in Montreal doesn’t just boost your website's visibility. We also regularly monitor your website and its performance on search engines. This allows us to develop new actions to maintain its ranking among the top search results or to help it rise higher.
With PH Media in Montreal, we make your natural referencing a personal matter to drive more organic traffic to your website continuously.
The Benefits of SEO
Did you know that 70% of clicks on search results come from organic (non-paid) results? This means that, unlike paid ads, an excellent natural ranking on Google can generate a steady, high-quality, and lasting stream of traffic without paying for each click.
Here are some key benefits of SEO for your business:
- Increased visibility: SEO improves your positioning on search engines, making you more visible to potential customers.
- Qualified traffic: SEO attracts visitors actively searching for the products or services you offer, increasing your chances of conversion.
- Long-term profitability: Unlike paid advertising, SEO provides a long-term return on investment by generating consistent organic traffic with no recurring costs per click.
- Enhanced user experience (UX): Good SEO optimization includes improving site structure, loading speed, and navigation, which enhances the user experience.
- Credibility and trust: Users perceive organic results as more credible and reliable, which builds confidence in your brand.
The industries we serve
Our experience allows us to work with businesses from all sectors of activity and adapt our solutions to your objectives. Here are some industries for which we work:
.Health
.2B2
.Industrial products and services
.Fashion
.Construction
.Financial products and mortgages.
Do you want to boost your online presence? Trust PH Media for quality work.
The tools we use
What makes an SEO agency effective?
A digital marketing agency must have certain qualities to be effective. Here are some of the strengths of PH Media, your SEO agency in Montreal.
Listening to needs
When choosing your SEO agency, it is advisable to prefer a company that offers an attitude of listening and understanding. A good partnership indeed requires trust between you and the digital marketing agency. PH Media listens to your needs and is receptive to your vision. Our SEO agency in Montreal primarily seeks to understand your business, your industry, your values, and your goals to establish a fruitful collaborative effort.
Thanks to our exchanges, we can quickly analyze your issue and propose avenues for improvement.
Gives you a good explanation of the market reality
Transparency is one of the main qualities a digital marketing agency in Montreal must have. It is an essential criterion for a collaboration based on trust. By delegating your project to our SEO agency, we provide clear and detailed explanations of the reality of the digital market and the nature of our services.
We simplify the information so you understand our proposed actions to boost your website's visibility. At PH Media, if you know what we do, you will have a precise idea of our skills and the quality of our services. Consequently, our digital marketing agency in Montreal shares our different working methods with you.
With PH Media, you are assured that your project is in good hands.
Focus on the performance of activities that are put in place (80-20 law)
The Pareto principle can also be applied to SEO referencing. According to this law, 80% of the results of your digital strategy correspond to 20% of your actions. To implement this principle, our SEO reference agency targets priority actions that allow for the generation of most of the results clients expect.Among the most efficient actions on which we focus, we can mention:
.the development of your website structure
.the creation of quality content for your SEO
.the strengthening of your domain name's authority via netlinking…
With PH Media, you obtain significant results when optimizing your website.
FAQ
How long before seeing the effects of an SEO strategy?
What kind of contract does PH Media offer?
How long do the results of an SEO strategy last?
Will AI replace SEO in 2024?
Conclusion: digital professions still have bright days ahead!
