The Best Digital and Web Performance Marketing Agency

Before we begin any business relationship with our customers, we start with a comprehensive analysis of their current strategy, whether carried out in-house or by another marketing agency. With recommendations based on the performance of your marketing investments, we guide you by clearly explaining the different issues you face. We evaluate every aspect of your digital tactics, including data collection and performance measurement. In this way, we can jointly establish a marketing investment budget and demonstrate that working with our digital agency or other marketing agencies is a good use of your budget. Using financial performance indicators such as cost per call, cost per lead, customer acquisition cost, customer lifecycle value, etc., we evaluate each strategy, platform, advertising channel and product for different marketing initiatives. This enables us to calculate your return on investment. Based on these results, we help you to better plan your next web marketing campaigns by comparing them with other methods of attracting new prospects and customers. So you'll have a clear answer for evaluating the performance of your current marketing strategy.

The first thing to do is always to identify your business objectives (growth, managing decline, profitability, retention, etc.). In addition, you need to assess the current state of your digital presence, as well as your place in the competitive landscape. Next, we'll assess the digital reality of your customers, the different journeys they make and, above all, the channels through which we can connect with them and condition their decisions. Finally, we'll draw up a strategic plan and a time-bound roadmap for achieving your objectives.

As a lead generation marketing agency, we ensure that our marketing initiatives culminate in a functional, lead-generating website. To do this, we can improve your contact form, integrate technology tools to track activity on your site, or rework your site's calls to action and redirect links. If your website is more than a few years old, some adjustments may be necessary, particularly to improve its mobile version given the growing popularity of mobile and tablet browsing. We use technologies that enable us to evaluate the user experience in relation to the interface. As a result, we can adjust the design accordingly. Please note that sometimes a website redesign is necessary to achieve the best results. Our team of digital experts will help you assess the potential of your current site, and provide you with a detailed plan of improvements if this is the case.

The web has changed our buying habits forever, not only as consumers, but also in a business context. While business-to-business development can be challenging, there are many digital strategies you can use to generate more leads. Within PH Media we have a subsidiary/digital agency specializing in lead generation for companies with other companies as customers (B2B). This subsidiary is called Lab-2B.