WE BUILD DIGITAL SOLUTIONS
We love the challenge of finding new strategies and ideas for our customers. It's in our DNA.That's why we believe the best way to drive business growth is to implement integrated, multi-channel strategies that tackle the toughest digital marketing challenges.
DIGITAL
DISCOVER WHAT WE HAVE TO OFFER
SERVICES
SEM
PAID REFERENCING
SEM (Search Engine Marketing) includes, among other things, a strategy strategy based on the Google Ads platform, formerly formerly known as Google AdWords. This strategy can be deployed through several initiatives: paid campaigns in the search the search network, the display network, the shopping network and the Youtube network. This strategy works on a CPC (cost-per-click) or CPM (cost per thousand impressions), enabling you to appear in the first paid search results. We'll show you the best techniques for creating and optimizing optimize paid search campaigns.
SEO
Search Engine Optimization
SEO (Search Engine Optimization) is a set of techniques, methods and processes for optimizing your website so that it appears in the top results on search engines. To achieve this, we've divided our approach into three segments: technical optimization of your site, optimization of content and internal links, and SEO optimization of your website. By working on your site's titles, keywords, content and SEO links, we'll propel your website to its full potential, enabling it to generate traffic and sales naturally, without recourse to paid advertising. There's no magic formula for SEO; only experience, rigor, consistency, structure, quality, quantity and content will help you succeed.
SMM/SMM/SMO
Social media marketing (Facebook, LinkedIn, TikTok, Instagram)
Social media marketing (Facebook, LinkedIn, TikTok, Instagram) Are you present on social networks? That's great! But are you achieving your growth, loyalty or profitability objectives? Are you targeting the right audience? Let us create and implement a strategy among Meta, LinkedIn or TikTok platforms. Using the data your company has at its disposal, we'll create the right audiences and design striking visuals to achieve your goals, maximizing your ROI (Return On Investment) while ensuring synergy between the different platforms.
Website design, user experience optimization
Designing a website is one thing. Designing a website with conversion and organic search in mind is quite another. We start every redesign or creation project with a meeting to thoroughly understand your business and what you're trying to achieve. Then we design a mock-up of your site, consulting with each specialist (UX, UI, SEO, Developer, Graphic Designer) much as an engineer would when building a house. Once we have this plan, we build your website. At PH Media, it doesn't stop there! We'll install performance tracking tools to validate whether the changes you've made are performing up to your expectations. So your website remains responsive to your market and your customers.
E-mail marketing and newsletters
E-mail marketing and newsletters are excellent ways of reaching your target audience in a personalized way. The former allows you to automate your sales cycle through a series of messages designed to move your prospects along your conversion tunnel. Is your conversion tunnel unclear or non-existent? We'll work on it together! If your aim is to build customer loyalty, inform them of your various promotions or simply keep them up to date on your different products or services, it's essential that you set up a newsletter. If well integrated into your overall digital strategy, it will be a key element in increasing your customer retention rate, your average shopping basket and your customers' purchase frequency.
Retargeting and Audience Creation
You may not realize it, but your website or digital marketing initiatives give you access to a wealth of data that can be used for audience creation. It's from this data, such as cookies, UTMs, gclid or mobile identifiers, that our specialists are able to create audiences for you. These audiences can be used, for example, to gather together all your site's visitors and present them with an advertisement on a third-party platform, be it Facebook, LinkedIn, a website or an application. This allows you to reach prospects who didn't convert on their first visit, encouraging them to take action at the most opportune moment in their research, reflection and purchasing process.
Web Performance Analytics
Thanks to our range of performance analysis tools and software, we can easily identify which advertising campaigns or marketing initiatives are generating leads. This enables you to invest only in campaigns with the best ROI. These software programs and tools enable us to answer questions such as: Which keywords are driving traffic to my site? How do visitors find my site? Where does my traffic come from? What is the customer journey on my website before or after a lead generation action? The answers to these questions can help us to better understand the performance of your ads, landing pages, social media posts and so on. This information then drives our optimization actions, which in turn increases the performance of your marketing initiatives.
Marketing and financial analysis
You've invested a lot of money in your company's online presence, but you still don't know what return on investment you're getting from your current efforts? Are you wondering which performance indicators to track to determine your website's profitability? How can you measure the success of your social media campaigns? Is your e-mail list growing or shrinking? Which platforms should you focus on to increase your CPL? What's your CAC? These are just some of the questions we answer with our exclusive analysis tools. Our aim is to help you make better decisions about the future growth of your business.
Visitor Tracker
With VisitorTrack technology and software, learn exactly which companies are visiting your website, which prospects seem interested in your products or services, and how to reach the right people in real time. This Business-to-Business (B2B) technology helps you improve your business development efforts by increasing your business opportunities.
LEARN ABOUT
Our solutions
OUR SERVICES
SEM - Paid referencing
SEM (Search Engine Marketing) includes, among other things, a strategy strategy based on the Google Ads platform, formerly formerly known as Google AdWords. This strategy can be deployed through several initiatives: paid campaigns in the search the search network, the display network, the shopping network and the Youtube network. This strategy works on a CPC (cost-per-click) or CPM (cost per thousand impressions), enabling you to appear in the first paid search results. We'll show you the best techniques for creating and optimizing optimize paid search campaigns.
SEO - Search Engine Optimization
SEO (Search Engine Optimization) is a set of techniques, methods and processes for optimizing your website so that it appears in the top results on search engines. To achieve this, we've divided our approach into three segments: technical optimization of your site, optimization of content and internal links, and SEO optimization of your website. By working on your site's titles, keywords, content and SEO links, we'll propel your website to its full potential, enabling it to generate traffic and sales naturally, without recourse to paid advertising. There's no magic formula for SEO; only experience, rigor, consistency, structure, quality, quantity and content will help you succeed.
SMM/SMM/SMO - Social media marketing (Facebook, LinkedIn, TikTok, Instagram))
Are you present on social networks? That's great! But are you achieving your growth, loyalty or profitability objectives? Are you targeting the right audience? Let us create and implement a strategy among Meta, LinkedIn or TikTok platforms. Using the data your company has at its disposal, we'll create the right audiences and design striking visuals to achieve your goals, maximizing your ROI (Return On Investment) while ensuring synergy between the different platforms.
Website design, optimization of user experience (UX)
Designing a website is one thing. Designing a website with conversion and organic search in mind is quite another. We start every redesign or creation project with a meeting to thoroughly understand your business and what you're trying to achieve. Then we design a mock-up of your site, consulting with each specialist (UX, UI, SEO, Developer, Graphic Designer) much as an engineer would when building a house. Once we have this plan, we build your website. At PH Media, it doesn't stop there! We'll install performance tracking tools to validate whether the changes you've made are performing up to your expectations. So your website remains responsive to your market and your customers.
E-mail marketing and newsletters
E-mail marketing and newsletters are excellent ways of reaching your target audience in a personalized way. The former allows you to automate your sales cycle through a series of messages designed to move your prospects along your conversion tunnel. Is your conversion tunnel unclear or non-existent? We'll work on it together! If your aim is to build customer loyalty, inform them of your various promotions or simply keep them up to date on your different products or services, it's essential that you set up a newsletter. If well integrated into your overall digital strategy, it will be a key element in increasing your customer retention rate, your average shopping basket and your customers' purchase frequency.
Retargeting and Audience Creation
You may not realize it, but your website or digital marketing initiatives give you access to a wealth of data that can be used for audience creation. It's from this data, such as cookies, UTMs, gclid or mobile identifiers, that our specialists are able to create audiences for you. These audiences can be used, for example, to gather together all your site's visitors and present them with an advertisement on a third-party platform, be it Facebook, LinkedIn, a website or an application. This allows you to reach prospects who didn't convert on their first visit, encouraging them to take action at the most opportune moment in their research, reflection and purchasing process.
Web Performance Analytics
Thanks to our range of performance analysis tools and software, we can easily identify which advertising campaigns or marketing initiatives are generating leads. This enables you to invest only in campaigns with the best ROI. These software programs and tools enable us to answer questions such as: Which keywords are driving traffic to my site? How do visitors find my site? Where does my traffic come from? What is the customer journey on my website before or after a lead generation action? The answers to these questions can help us to better understand the performance of your ads, landing pages, social media posts and so on. This information then drives our optimization actions, which in turn increases the performance of your marketing initiatives.
Marketing and financial analysis
You've invested a lot of money in your company's online presence, but you still don't know what return on investment you're getting from your current efforts? Are you wondering which performance indicators to track to determine your website's profitability? How can you measure the success of your social media campaigns? Is your e-mail list growing or shrinking? Which platforms should you focus on to increase your CPL? What's your CAC? These are just some of the questions we answer with our exclusive analysis tools. Our aim is to help you make better decisions about the future growth of your business.
Visitor Tracker
With VisitorTrack technology and software, learn exactly which companies are visiting your website, which prospects seem interested in your products or services, and how to reach the right people in real time. This Business-to-Business (B2B) technology helps you improve your business development efforts by increasing your business opportunities.
